Creative Collective Replaces 86 Ads At A London Tube Station With Cat Photos

Two months ago, creative group Glimpse launched a crowd-funded campaign with hopes to replace 86 adverts at the Clapham Common Tube station in south London with unbranded photos of cats. Glimpse successfully raised £23,000, which was enough for every ticket gateway, 54 escalator panels, and 14 large posters to be replaced with photos of cats. The advertising campaign, which aims to provide a positive, peaceful space, began on the 12th and will run for the next two weeks.
[CatsNotAds / Medium / Campaign / Matt Weatherall]

C.A.T.S Kickstarter Campaign

Strangers Donate $345,000 To 89-Year-Old Ice Cream Vendor Who Refuses To Stop Working

Everyday for the past 23 years, 89-year-old Fidencio Sanchez has been selling ice cream on the streets of Little Village in Chicago, Illinois. A few weeks ago, Sanchez and his wife suddenly lost their only daughter and found themselves taking care of their two grandsons. Last week, a stranger, Joel Cervantes Macias, noticed Sanchez pushing his cart on the street. Macias pulled over, took a photo, and then bought 20 popsicles from Sanchez. He then uploaded the photo to Facebook with the caption, “I respect this man to the fullest!” In attempt to “help make life a little easier” for Sanchez, Macias created Relief for Fidencio, a GoFundMe campaign with a goal of $3,000. Little did Macias know, the campaign would go viral and attract more than $345,000 in donations in less than a week. If you wish to donate to Fidencio Sanchez’s GoFundMe click here.
[ABC7 Chicago / Joel Macias] [H/T:dnainfo]

Chef Aiming To Cook For Every Firehouse In The State Of Florida Gets Touching Gift After 15 Years

After the attacks on September 11th, 2001 took the lives of 343 firefighters, Florida-based chef Robert Scambia made it a goal to cook for every firehouse in the state. For the past ten years it’s been a dream of his to turn the experience into a cookbook with all profits going back to the firemen. While making his way through Orange County Fire Rescue, Rob’s generosity inspired Firefighter Paramedic Maria Bernard to turn Rob’s dream into a reality. A few days after Bernard started a GoFundMe campaign for Rob, Kleenex caught wind of the story and wanted to help. Last week, Kleenex and a handful of firefighters from Orange County Fire Rescue surprised Rob by presenting him with the first edition of his cookbook, A Hero’s Cookbook. Order your copy of A Hero’s Cookbook here, all proceeds will be donated to the Orange County Firefighters Benevolent Fund, a non-profit that provides financial assistance to firefighters struggling through adverse conditions.
[Kleenex Brand / Orlando Sentinel]