Tagged: Be Safe Around Trains

Melbourne Metro PSA – Dumb Ways To Die.

Melbourne’s metropolitan rail service, Metro, has released Dumb Ways To Die, a song to kick off their new campaign called ‘Be Safe Around Trains’. The campaign is meant to draw people to the safety message, rather than frighten them away. The safety message has worked, as the catchy viral tune is now being seen/shared throughout the world. Melbourne’s Metro reported over 1,000 train related incidents during 2011-2012 and hopes to reduce the number of incidents in the coming years. Download the Dumb Ways To Die by Tangerine Kitty for free here.