IKEA Turns Children’s Drawings Into Actual Soft Toys For Charity

For every soft toy sold in participating IKEA stores during the months of November and December IKEA donates one euro to children’s education projects. In an attempt to sell the most soft toys this year, IKEA organized a drawing competition that gave children the chance to bring their drawings to life. Watch the video, view the list of winners and their drawings, then head over to IKEA to meet the new soft toys.
[IkeaUK] [H/T:Adweek]


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