Abercrombie & Fitch Gets A Brand Readjustment

Mike Jeffries, CEO of Abercrombie & Fitch, recently announced he doesn’t want larger people shopping in his stores and that he only wants a certain type of person wearing his clothes. Greg Karber of Los Angeles, California sets out to change the Abercrombie & Fitch brand by donating Abercrombie & Fitch clothing to the homeless in Skid Row.
[gkarber] [Via]


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