Volkswagen recently teamed up with Ogilvy Beijing to create “Eyes On The Road”, a clever PSA to show just how quickly things can go wrong when you text and drive. Volkswagen delivered the message to a theater full of unsuspecting moviegoers, then sent out a mass text to everyone in attendance via “location-based broadcaster”. A powerful reminder to keep your eyes on the road.
Related: Powerful ‘Don’t Text And Drive’ Ad Reminds You To Just Drive
[adsoftheworld] [H/T:Adweek]
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