Ogilvy Asia has created ‘Smoking Kid’, an ad for Thai Health Promotion Foundation [THPF] which features kids asking for a light from an adult smoker. The smokers are shocked and they begin to list reasons why the kids should not smoke. The kids then cleverly ask ‘So why are you smoking?’, hand the smoker a piece of paper and walk away. The piece of paper reads, ‘You worry about me, but why not about yourself?’
[OgilvyAsia]
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