Nivea Creates Clever Doll That Gets Sunburned To Teach Kids The Importance Of Sun Block

To teach kids the importance of wearing sunscreen, global skin- and body-care brand Nivea teamed up with FCB Brazil to create the Nivea Doll, a UV-sensitive toy designed to get sunburn when exposed to the sun. If the child applies sunscreen on the doll, it will be protected from sunburn.
Related: If You Don’t Wear Sunscreen, You Will After Seeing The Hidden Damage The Sun Is Doing To Your Skin
[FCBBrasil] [H/T:Adweek]


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