This North Face Store’s Disappearing Floor Forces Customers To Climb The Walls

The North Face recently teamed up with South Korean agency Innored and stunned unsuspecting customers by removing the floor beneath them. Customers were left with no choice but to either fall into the padded pit or climb the walls. Shoppers who chose to latch onto the wall were then challenged to climb the wall and grab a North Face jacket hanging from the ceiling.
[TheNorthFaceKorea] [AdWeek]


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