To promote the upcoming horror film Devil’s Due, viral marketing team Thinkmodo placed an animatronic ‘devil baby’ in a remote-controlled stroller and sent it on a rampage through New York City. Several unsuspecting pedestrians checked on the unattended stroller and got the scare of a lifetime when the ‘devil baby’ suddenly emerged. Devil’s Due arrives in theaters January 17th, 2014.
[DevilsDueNYC] [Via]
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