Café Pelé in Brazil recently teamed up with ad agency Lew’Lara\TBWA to create this clever, contagious subway ad. When commuters approach the contagious billboard, the face on the display yawns, which triggers a yawn fest throughout the station. Moments later, Café Pelé brings out samples of their coffee for the exhausted commuters.
[Lew’Lara] [H/T:Adweek]
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