Red Thumb Reminder – A Simple Idea That Could Save You From A Car Accident

After being inspired by his 9-year-old daughter’s technique of tying a piece of yarn around her finger to remember something for school, Steve Babcock came up with this simple solution to prevent himself from distracted driving. Babcock began painting his thumbnail red as a reminder to put his phone down while driving. In August 2013 he launched ‘Red Thumb Reminder’, a campaign that reminds people to stop distracted driving.
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