BBC released it’s title for the 2012 Olympic Games today, an animation that will appear on television coverage, the internet and mobile devices. The full title which is almost 3 minutes long will release July 3rd. Louisa Fyans, head of BBC’s marketing said, ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC’s London 2012 campaign’. The 2012 Olympic Games begin July 27th, 2012.
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