Clever Interactive Subway Ad Features Woman’s Hair Blowing Around Whenever A Train Arrives

Swedish pharmacy retail chain Apotek Hjärtat recently created this clever digital interactive ad to introduce Apolosophy, a new line of hair products. The digital subway ad features a female model and was equipped with ultra sonic sensors to detect a subway train’s arrival. Each time a train entered the station, the ad showed the woman’s hair blowing in the wind.
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