Two months ago, creative group Glimpse launched a crowd-funded campaign with hopes to replace 86 adverts at the Clapham Common Tube station in south London with unbranded photos of cats. Glimpse successfully raised £23,000, which was enough for every ticket gateway, 54 escalator panels, and 14 large posters to be replaced with photos of cats. The advertising campaign, which aims to provide a positive, peaceful space, began on the 12th and will run for the next two weeks.
[CatsNotAds / Medium / Campaign / Matt Weatherall]
Earlier this week, Ames Fire Department had to run inside a burning home twice before they found Cleo the cat in the basement, unresponsive and surrounded by thick, black smoke. Using an oxygen mask, designed specifically for animals, firefighters spent more than 30 minutes trying to bringing the lifeless feline back to life. The firefighters were successful, and Cleo is expected to make a full recovery. Related: Helmet Camera Captures Firefighter Bringing A Tiny Kitten Back To Life
[Ames Fire Department / KCCI-TV]
On Wednesday night, San Antonio-based Miracle Mattress attempted to commemorate the 15th anniversary of 9/11 with a “Twin Tower Sale.” The promotion, which offered any sized mattress for the price of a twin mattress, included a tasteless commercial which was uploaded to the company’s Facebook page. The 21-second spot featured manager Cherise Bonanno announcing the sale, and two employees who end up crashing into two towers made of mattresses. After a massive amount of negative feedback, the video was removed from Facebook and owner Mike Bonanno offered a public apology. On Friday the company announced it would be closed indefinitely.
[Jamie Barrientos / KENS5] [H/T:Makispi]
Last Thursday, on Route 17 East in Binghamton, New York, there was a 10-car pileup and a dashboard camera captured the entire accident. Not only did the dashcam capture the chilling first moments of the crash, but it also caught the incredible moment bystanders risked their lives to save a stranger trapped inside a burning vehicle. At about the 1:45 mark in the video, the camera focuses in on the dramatic rescue. Surprisingly, the crash resulted in no fatalities and the woman rescued suffered only minor cuts and bruises. Police say the tractor-trailer’s inadequate brakes were a contributing factor to the accident, and the cause of the crash remains under investigation. The mayor of Binghamton, Rich David, uploaded the dramatic footage to his Facebook with hopes of finding these heroes so they can be recognized for their efforts.
[Mayor Rich David / ABCNews] [H/T:NYup]
As a random act of kindness, 5-year-old William Evertz from Winslow, New Jersey used 7 months worth of his allowance to treat the Winslow Police Department to a healthy lunch. In return, the officers gave William a day he would never forget by making him an honarary police officer. The officers also gave William a tour of the station, a goodie bag, his very own badges, and a ride home in a squad car.
[NBC Philadelphia / Winslow Township Police Department]