Creative Collective Replaces 86 Ads At A London Tube Station With Cat Photos

Two months ago, creative group Glimpse launched a crowd-funded campaign with hopes to replace 86 adverts at the Clapham Common Tube station in south London with unbranded photos of cats. Glimpse successfully raised £23,000, which was enough for every ticket gateway, 54 escalator panels, and 14 large posters to be replaced with photos of cats. The advertising campaign, which aims to provide a positive, peaceful space, began on the 12th and will run for the next two weeks.
[CatsNotAds / Medium / Campaign / Matt Weatherall]

C.A.T.S Kickstarter Campaign

Iowa Firefighters Bring Cleo The Cat Back To Life After Being Trapped In A House Fire

Earlier this week, Ames Fire Department had to run inside a burning home twice before they found Cleo the cat in the basement, unresponsive and surrounded by thick, black smoke. Using an oxygen mask, designed specifically for animals, firefighters spent more than 30 minutes trying to bringing the lifeless feline back to life. The firefighters were successful, and Cleo is expected to make a full recovery.
Related: Helmet Camera Captures Firefighter Bringing A Tiny Kitten Back To Life
[Ames Fire Department / KCCI-TV]

KCCI-TV News Story

Mattress Store’s Tasteless 9/11-Themed ‘Twin Tower’ Commercial Sparks Major Backlash

On Wednesday night, San Antonio-based Miracle Mattress attempted to commemorate the 15th anniversary of 9/11 with a “Twin Tower Sale.” The promotion, which offered any sized mattress for the price of a twin mattress, included a tasteless commercial which was uploaded to the company’s Facebook page. The 21-second spot featured manager Cherise Bonanno announcing the sale, and two employees who end up crashing into two towers made of mattresses. After a massive amount of negative feedback, the video was removed from Facebook and owner Mike Bonanno offered a public apology. On Friday the company announced it would be closed indefinitely.
[Jamie Barrientos / KENS5] [H/T:Makispi]

KENS-TV News Story

5-Year-Old Boy Uses Allowance Money To Buy Lunch For Local Police Officers

As a random act of kindness, 5-year-old William Evertz from Winslow, New Jersey used 7 months worth of his allowance to treat the Winslow Police Department to a healthy lunch. In return, the officers gave William a day he would never forget by making him an honarary police officer. The officers also gave William a tour of the station, a goodie bag, his very own badges, and a ride home in a squad car.
[NBC Philadelphia / Winslow Township Police Department]

Fired Up Fourth Grader Shares His Excitement About The First Day Of School

This fourth grader named Kevin returned to Rodriguez Elementary in Austin, Texas this week and he is really, really excited about it. After 4th grade and 5th grade, this little guy’s off to college! Or, is it high school? Maybe it’s pre-school? Who cares… Kevin has more important things on his mind like learning math and science. Before wrapping up his short interview with KTBC-TV’s Tania Ortega, Kevin shared one last important message.
[FOX 7 Austin] [H/T:soccerdude2014]