Animals | Pets

Creative Collective Replaces 86 Ads At A London Tube Station With Cat Photos

Two months ago, creative group Glimpse launched a crowd-funded campaign with hopes to replace 86 adverts at the Clapham Common Tube station in south London with unbranded photos of cats. Glimpse successfully raised £23,000, which was enough for every ticket gateway, 54 escalator panels, and 14 large posters to be replaced with photos of cats. The advertising campaign, which aims to provide a positive, peaceful space, began on the 12th and will run for the next two weeks.
[CatsNotAds / Medium / Campaign / Matt Weatherall]

C.A.T.S Kickstarter Campaign

Iowa Firefighters Bring Cleo The Cat Back To Life After Being Trapped In A House Fire

Earlier this week, Ames Fire Department had to run inside a burning home twice before they found Cleo the cat in the basement, unresponsive and surrounded by thick, black smoke. Using an oxygen mask, designed specifically for animals, firefighters spent more than 30 minutes trying to bringing the lifeless feline back to life. The firefighters were successful, and Cleo is expected to make a full recovery.
Related: Helmet Camera Captures Firefighter Bringing A Tiny Kitten Back To Life
[Ames Fire Department / KCCI-TV]

KCCI-TV News Story

The Official Trailer For ‘A Dog’s Purpose’ Asks ‘What’s The Meaning Of Life?’

On National Dog Day, Universal Pictures fittingly debuted the official trailer for A Dog’s Purpose, a comedy-drama film based on the bestselling novel A Dog’s Purpose by W. Bruce Cameron. The film shares story of one devoted dog’s journey in search of the meaning of his own existence. A Dog’s Purpose is currently¬†scheduled to arrive in theaters January 17th, 2017.
[Universal Pictures / A Dog’s Purpose]