Ontario Ministry of Health’s ‘Quit The Denial’ anti-smoking campaign aims to get people to stop smoking by comparing their social smoking habits to ridiculous habits. Instead of calling herself a ‘farter’ this woman calls herself a ‘social farter’ and only does it to fit in. Other ads in the campaign include ‘Social Nibbler’ and ‘Social Ear Wax Picker’.
[QuitTheDenial]
Social Nibbler.
Social Ear Wax Picker.